Mysabella was founded by Merve Müftüoğlu and Gözde Güreralp in October 2012. Gözde Güreralp, one of the founding partners, was continuing her education at the Koç University International Relations Department when the brand was born. Merve Müftüoğlu was graduated from Bilkent University French Banking and Finance department and then studied Interior Architecture at the Istituto e Europeo Di Design (IED) in Milan.

Mysabella, which opened its first showroom in Bebek in February 2013, took its place in Palmarina Bodrum in April of the same year. They started telling their story with Italian leather handmade sandals decorated with original Swarovski crystals. Over time, it has been positioned as a concept store with a wide range of local and foreign designer products ranging from beachwear to accessories in order to create and maintain a more courageous, innovative and unique brand experience. In December 2018, a new concept store, which includes the evening dresses of many famous brands in different segments, was added to its structure. Finally, in May 2022, it took its place in Istanbul’s new favorite place, Galataport, with its first women’s clothing collection.

Mysabella’s vision is to detect the trendiest pieces of the season, to bring these pieces together with wardrobes and to bring followers to a noticeable elegance with every step they take.